I was planning to refresh/relaunch Lenya Creative in January of last year. It was one of my big goals for 2024. I had a WHOLE PLAN, but… life happened and THANK GOODNESS. Thank goodness I didn’t follow through with my rebrand because, let me be honest, I was only doing it because I knew I needed to — but the problem was, I wasn’t ready to.
If I had done it then, I would have wasted time rebranding only to redo it in 2025. Now, I know this new version of Lenya Creative will be long-lasting, impactful and encompass everything I’ve been dying to be and say.
Why? Because I finally solidified who I wanted to speak to, what makes me unique and what makes Lenya Creative the go-to creative studio for wedding industry pros and creative entrepreneurs.
As a get-it-done-gal, it was a hard swallow at first. Yet, realizing that I needed to take the time to do more digging saved me from wasting a whole lot of time, sweat and energy.
I’m probably one of the few designers who will caution you before taking the leap – BUT I’LL SHOOT IT TO YA STRAIGHT: if you’re not ready to dig deep, it’s going to be a waste of time, money and end up with something you hate. And, that is not the vibe around here, my friend.
If you’re wondering when to rebrand, please, please, PLEASE start by answering these questions.
If you can answer them clearly and confidently, you’re ready for your rebrand power up!
1. Who Are You Targeting?
Your dream clients aren’t just “lovers” or “business owners” or “wedding planners.” Get specific. Think about a past client you LOVED working with — what did they love? What did they prioritize? What values did you both share?
THE TAKEAWAY: Digging into who you’re talking to will help you refine your messaging and attract more clients who genuinely get it.
2. What Makes You Unique in a Saturated Industry?
The wedding industry is flooded with talent, so what sets you apart? And What do you do differently than others who aren’t at your level? What can you provide that others can’t? Maybe you’re a wedding photographer whose vibe is all gritty nostalgia and rock-and-roll energy—not soft pastels and airy poses. Maybe you’re a filmmaker inspired by vintage analog textures and storytelling that feels like a cinematic fever dream, not a cookie-cutter highlight reel. THAT’S the stuff that sets you apart—and we’ve seen it firsthand in our clients. Your edge, your story, your signature flavor? That’s your power.
THE TAKEAWAY: Your secret sauce lies in your process, perspective, quirks and passions.
3. What Frustrates You in the Industry?
Sometimes your biggest brand differentiator comes from what drives you crazy. What’s a common industry practice that makes you shake your head? What’s a hill you’d die on? That hill isn’t just a personal rant—it’s a damn powerful messaging pillar. You can take that frustration and turn it into your brand’s rallying cry—a sort of roar that f’ing resonates with your audience. This is the energy that amplifies your message, sharpens your edge and makes your brand impossible to ignore. Use it to shape how you communicate your values, your process, and what makes working with you an entirely different experience. This is where your voice gets louder, your positioning gets sharper, and your dream clients start nodding like, “FINALLY—someone who gets it.” If there’s something you passionately stand for (or against), lean into it, friend.
THE TAKEAWAY: If there’s something you passionately stand for (or against), LEAN IN, dude. It will help carve out your space in the industry.
Brand & Website Audit Checklist For an aligned & conversion led website
Download our comprehensive do it yourself brand and website audit checklist to evaluate how your brand and website are performing – as is. Not only do I breakdown 9 areas of focus, but I also give you actionable items for each focus area so that you can start making moves and optimizing your brand & website and be one step closer to brand consistency!
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4. What Are Your Goals for the Future?
Are you planning to scale? Take on fewer weddings? Book more destination weddings? Become an educator in your niche?
THE TAKEAWAY: Knowing where you want to go ensures that your rebrand will support your growth, not just reflect where you are now.
5. How Do You Want People to Feel When They Interact With Your Brand?
Your brand should intentionally attract and repel. Not every client is for you — and that’s a good thing. How do you want people to feel when they land on your site, see your work or interact with your social media?
THE TAKEAWAY: If you don’t have clarity on your vibe or how you want your dream clients to feel every step of the way, your messaging will be all over the place and purposeless. If you aren’t making them feel or care, than it’s just noise—and no one remembers noise.
6. Can You Clearly Communicate What You Do, Who It’s For & Why You Do It?
If you can’t sum this up without tripping over your words, you NEED more clarity before rebranding.
THE TAKEAWAY: A strong brand is built on a clear and compelling foundation.
If you can confidently answer these questions, then a rebrand will be the quantum leap you’ve been waiting for.
If not, take the time to refine your vision, your voice and your vibe. And if you need help, you know where to find us, friend! You don’t need to have it all figured out before hiring a designer — but doing this groundwork sets the stage so we can dig in, call out your boldest differentiators and build a brand experience that doesn’t just look good but hits different, hooks in your people and leaves a mark.
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