Your Website Content Strategy Might Be Killing Your Leads

You think you’re doing all the right things. You’re running Instagram or Google ads. You’re showing up on social. You’re hustling to get eyes on your brand. But despite all the effort (and dollars) you’re throwing at marketing, the inquiries just aren’t rolling in the way they should.

Here’s the deal— MARKETING IS ONLY HALF THE BATTLE. Getting people to your website is one thing, but if that site doesn’t do its job? You might as well be THROWING YOUR CASH INTO A BONFIRE.

YOUR WEBSITE CONTENT STRATEGY IS THE FOUNDATION FOR EVERYTHING.

Let me repeat, if your site isn’t built to convert, you’re just driving traffic to a dead end. That’s why strategic web design is non-negotiable before you start throwing money at marketing.

Let’s talk about how to make sure your website content strategy is set up to turn visitors into inquiries (instead of letting them bounce).

1. First Impressions Matter: Is Your Website Design Hooking Them In?

We all know that trust is everything. If someone lands on your website and it looks outdated, clunky, or (worst of all) like a sketchy scam page, they’re out. No second chances.

Imagine clicking on a Google ad for a high-end wedding photographer, only to land on a site that looks like it hasn’t been touched since 2012. Yeah, that’s an instant nope.

Your brand has vibes. Your website content strategy needs to show those off. Because if people don’t feel something when they land on your site, they’re gonna keep on scrollin’ by.

THE BITE SIZED ACTION ITEMS:

• Grab our Brand & Website Audit Freebie to see if your site is actually set up to convert. If it’s not? Time to fix it my friend!
• Wondering if it might be time for a rebrand or website refresh? Read our No Fluff, Tell It To Ya Straight Website & Brand Refresh Guide.

HUNGRY FOR SOMETHING MORE?

WE KNOW THAT IT’S STRAIGHT UP BORING WHEN YOU LOOK, FEEL & OPERATE LIKE EVERYONE ELSE.

Take this as your sign to get the real version of your killer brand out there with our most popular, fully custom brand & web design service for wedding industry rebels and creatives.

2. Your Website Design Strategy: Make It Easy for People to Say Yes

Alright, now they’re on your website. But do they know what to do next? If your site is a maze of confusing menus, unclear messaging and dead ends, they’ll leave before they even find your contact form. Ooooof, that hurts, dude. That was the whole dang point of getting them here in the first place. 🙈

Your website design strategy should instantly answer:

🦁 Who you are
🦁 What you do
🦁 Who you do it for
🦁 What they should do next (aka, howto book you)

If someone has to hunt for basic info, you’ve already lost them. Your site should be smooth, easy to navigate and leave them yearning for what you offer. 

JUICY TIP: A mobile-friendly website is key to website engagement – more than half of website traffic comes from phones. If your site is clunky on mobile, you’re pushing potential clients away.

THE BITE SIZED ACTION ITEMS:

Test your site on your phone and on your desktop. Open it and pretend you’re a brand-new visitor. Read through all the copy, test all your links and make sure everything feels crystal clear and easy-to-digest. Make notes, make edits, refine your website design strategy, repeat. I deep dive into all the tips on how to have a strategic website on this Feed The Beast episode.

Your website isn’t just a portfolio. IT’s A 24/7 SALES POWERHOUSE. If it’s not grabbing attention, BUILDING TRUST, and sealing the deal, YOU’RE LEAVING YOUR FRONT DOOR WIDE OPEN WHILE CLIENTS WALK RIGHT PAST.

3. Don’t Forget To Track Your Website Engagement & Performance

You wouldn’t run Instagram or Google ads without tracking the results, right? Same goes for your website. If you’re not monitoring how people are interacting with your site, you’re flying blind.

Here’s a quick overview of tools to use for website engagement and conversions:
📊 Google Analytics – Track where visitors are coming from & how they behave
🔥 Hotjar – See exactly where people click and what’s grabbing their attention
🔍 Google Search Console – Make sure your site is actually showing up in searches
🔗 UTM Links – Track the effectiveness of specific marketing campaigns

This data tells you what’s working and what’s flopping – so you can adjust and improve.

THE BITE SIZED ACTION ITEMS:

• Check your website analytics monthly to measure how your website design strategy is working (or isn’t). 

To wrap it up : MARKETING CAN’T FIX BAD WEBSITE CONTENT / DESIGN STRATEGY.

So, where’s the proof?

I know what you’re thinking: “You’re a Web Designer, Rebel. Of course you’re gonna say this.”

No, guys, really. This is the stuff I get 🔥 FIRED UP 🔥 about as a multi-passionate creative who also loves nerding out on numbers.

My clients have been witnessing the proof of this first-hand & here are some conversations we’ve been having in our DMs lately about marketing efforts falling flat:

I mean, imagine knowing that someone is SO IN LOVE with your brand / marketing that they go out of their way to DM you wishinggg that they could book you. Beginggg to get on your calendar. If someone not able to pay is thinking this, imagine the ones who feel the same but have the funds to book you. They are pulling out that credit card SO FREAKING FAST.

SO MANY CREATIVE ENTREPRENEURS & WEDDING PROS RUN ADS TRYING TO GET LEADS WITH NOTHING LANDING.

A Personality-Packed Brand + Purposeful Web Design = ONE 24/7 SALES POWERHOUSE

(It’s practically a no-brainer)

In just 2 weeks of running her Google Ads, Madison got:
💥 12 new leads
💥 7 bookings

Stalk her website here.

When your strategic web design is dialed in, MARKETING STOPS FEELING LIKE A SHOT IN THE DARK— and starts working like a damn magnet.

If You’re a Wedding Industry Pro or Creative Business Owner Looking For a Brand & Website Designer To Build a Website You Get Wildly Excited About…

Let’s chat, my friend! Because if you’re sending traffic to a website that isn’t pulling its weight, we need to talk.