Finally seeing her personality and passions come to life in a way that clicked. She said it was the first time her brand actually felt like her—and she was so pumped to put her new edgy branding on AAALLL the merch.
Bringing Madison’s two worlds—weddings and concerts—into one cohesive brand that felt loud, layered, and totally aligned. The challenge wasn’t just the visuals. It was making her brand feel like her, while guiding her dream clients straight to that inquiry button.
Too many brands out there are drowning in meh. Basic websites, copy-paste templates, and branding that could belong to literally anyone.
But when Earth To Madison came to us? She didn’t want to blend in. She wanted to feel inspired and unstoppable with her new website and branding.
This wasn’t about just creating “a cool vibe.” This was about crafting a fully custom, edgy brand identity and website experience that felt deeply intrinsic to her work and style — tattoos, late-night concerts, the moon, and all.
In a saturated AF industry like photography, standing out isn’t optional. Your brand needs to do two things:
Be loud and proud about your unique personality
Convert dream clients who don’t want generic — they want YOU (and only you)
At Lenya Creative, we specialize in edgy website design and edgy branding that unapologetically fuses your vision, your vibe, and your boldest business goals. We’re all about being fearless in expressing your who, what and why. So what if you’re a concert photographer who also likes to photograph really f****ing cool couples. Trust us, we’ll help you make it make sense, and not only will it feel right deep in your bones, it will make you unforgettable. (Which means WAAAYYYY more bookable, friend.)
This project was no different — Earth To Madison had tried the traditional route. She’d already invested in branding before, but it fell flat and simply didn’t feel like her. And it didn’t say anything real about what she was offering her couples. She is inspired by the type of edgy and different music she listens to and loves to be creative, not only on a wedding day, but also by capturing the ambiance of a raving crowd at a concert. The elegant, straight-laced wedding style simply wasn’t cutting it for her.
So you can bet I wasn’t about to let her walk away with anything less than a totally killer, unconventional website and brand identity.
Madison booked our fully custom brand and web design package, The Fierce Roar. I was SO stoked to dive into our signature Brand Clarity + Direction session.
Through this deep-dive, we discovered Madison’s brand soul: bold, moody, unconventional, and brimming with passion. She loves capturing the quirky, weird, and personalized weddings.
Madison is the kind of creative who didn’t want to just embrace color—it was a non-negotiable. She champions the offbeat, the nontraditional, the weddings that feel more punk rock than pastel. So it immediately became clear she needed a brand with a killer personality — and a clean and bold design that could carry the weight of that identity.
One of the things that makes Lenya Creative different from most other brand design businesses is that we focus on building brands with meaning. We prioritize creating a one-of-a-kind design that speaks to your ideal audience and style, while also connecting to the personality of the creative (that’s you!) for the most impact.
So let’s break down all the juicy little details and rich meaning we built for Madison…
Bold Expression
Rebellion Against Tradition
Duality
Individuality
Depth Over Fluff
One of my favorite parts about this project was the theming and fusion between her photography for unconventional weddings AND concerts/music industry. As someone who loves to capture and post both, it was important for Madison to integrate both parts of her creative work (we LOOOOVE connecting the dots for multi-passionate creatives like ourselves!).
There’s always a part of the process where everything just clicks and the energy is contagious. Here are some of our hell-yeah highlights:
And so many other little nods to the music industry sprinkled through her site and the way she shows up on Instagram!
Hover me
Dude, I GOT YOU! Lenya Creative helps multi-faceted creatives & passionate wedding professionals to fearlessly take their business to the next level with confidence and clarity by providing personality packed brands, purposeful websites, and powerful systems that allow them to make their mark in their industry (while fully embracing what matters to them). Whether that’s building a damn empire, traveling the world, or spending quality time with loved ones.
At Lenya Creative, we don’t want your brand to blend in and simply exist. We’re here to help you leave a mark.(& we’ve got something kickass no matter what season of business you’re in)
Skip the fluff and get right to the guts with our comprehensive collection of offerings & packages with their transparent pricing!
Keep your brand front and center with consistent, on-brand Stories that engage and attract your dream clients effortlessly.
Is your website holding you back?! Snag a free video audit packed with actionable tips to optimize your website!
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What We Stand For
Lenya Creative helps multi-faceted creatives & passionate wedding professionals to fearlessly take their business to the next level with confidence and clarity by providing personality packed brands, purposeful websites, and powerful systems that allow them to make their mark in their industry and truly embrace what matters to them. Whether that’s building a damn empire, traveling the world, or spending quality time with loved ones. Learn why we might be the design studio for you.
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Photography by the badass : Earth To Madison Photography Copywriting by the brilliant : Write By Firelight
Brand & Website done in house – duh.
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