Build A Fearless Brand Identity With A Brand Vision Board & Mood Board

I’m always gonna tell it to ya straight, so here it goes: building a brand isn’t just about slapping together some aesthetic colors and fonts. When it comes to creating vision boards and mood boards, that’s what everyone seems to do. But it’s really about crafting an unforgettable experience that leave your pack craving more.

One of my favorite ways to kick the year off and sink my teeth into a brand’s identity is by starting with crafting a brand vision board followed by a creative mood board. 

These two powerhouse tools are the yin and yang of branding – they take your wildest biz dreams and turn them into an intentional, kickass reality – your reality!So let’s dive into how these bad boys work together to make your brand unforgettable.

Using Vision Boards in Branding: The “Why” / The Unbridled Passion Behind Everything You Do

The brand vision board is filled with major manifestation and embodiment energy. Think of it as the North Star guiding your brand. It’s all about the why—your goals, mission and limitless aspirations.

You’re not just creating a business. You’re building a powerhouse brand. And every irresistible brand needs a vision.

What to Include in Your Brand Vision Board:

• Imagery of Your Aspirations / Ideals: Want to be the go-to in your industry or attract a more refined audience? Choose visuals that scream future you.
• Mission-Driven Quotes: Find words that embody your core values. Think bold, think badass.
• Your Dream Pack / Pride: Images of the people you love working with or the community you’re dying to build.
• Emotive Lifestyle Shots: Show the essence of what you want people to feel when they think of your brand—whether it’s edgy, artsy or luxurious.

Why It’s A Game Changer:

• It aligns you, your team and your ideal audience on the big picture. No more “Wait, what are we / they all about again?”
• It provides a strategic compass for your messaging and positioning.

It’s a daily reminder of your why, especially when you’re deep in the trenches of building your brand.

You know we wouldn’t go into all this detail if we didn’t have a juicy morsel for you to bite into.

While you can always start from scratch, we won’t leave you hanging if you’d like a running start on your brand vision board.

Download & Create Your Vision Board Desktop Wallpaper Now!

Using Mood Boards in Branding: The “How” / The Secret Sauce Behind Your Brand

If the vision board is the soul, the creative mood board is the soul-in-action. It takes the why and translates it into a drool-worthy visual language. It’s the juicy aesthetic bits we all love about branding: the fonts, the colors, the illustrations, THE DAMN GOOD VIBES.

This is what your brand or website designer is looking for when you work together, as it gives them examples of exactly what you’re looking for or inspired by when it comes to the nitty gritty elements behind your brand.

What to Include in Your Creative Mood Board:

• Color Palettes: The shades that will define your brand’s vibe—whether it’s moody, neutrals or vibrant jewel tones.
• Typography: Fonts that scream your brand’s personality.
• Style Imagery: Photos, textures and patterns that show exactly what you’re about.
• Design Inspiration: Logos, website layouts, social media grids—whatever elements bring your brand into focus and embody your distinct aesthetic.

If you’re thinking, Rebel, I’m full of contrasting aesthetics and vibes, what do I do????

I SEE YOU, DUDE! You deserve a web designer who will give you permission to embrace every freaking part!

So build that dope mood board friend. We’re here to help you be and do it all & I’m always here to chat with you about it!

Time for another juicy freebie!

While Pinterest boards are a great place to start, we couldn’t resist creating a free download for you to play with (and make you feel super confident and badass).

Download Your Mood Board For iPhone Wallpaper To make sure you’re constantly inspired by the brand you are creating

How Brand Vision Boards and Mood Boards Work Together

A killer brand starts with synergy between these tools. Here’s how to make it happen:

1. Start with the Vision Board:
   • Identify your brand’s purpose, goals, and emotional impact.
   • Define what success looks like for your rebrand. (Building a team, attracting certain clients, having more freedom, etc)
2. Translate The Vision into The Mood:
   • Pull from the feelings, aspirations, and imagery in your vision board.
   • Create a cohesive visual language that matches your strategic goals.
3. Review It All Together For Maximum Impact:
   • Lay your mood board against your vision board and ask: “Does this scream my brand’s goals?”
   • Refine, adjust, and make sure everything aligns—because the whole point is to light a fire under your business. One that makes you fearless in every planning session and step you take behind the scenes and beyond.

So Let’s Wrap It Up

Vision boards define your why. Mood boards define your how.

Together, they ensure your strategy and visuals make a powerful impression, giving your brand a consistent, unforgettable identity.

So, go ahead—dream big, design bold, and let’s create a brand that leaves a mark.

Because half-ass branding? That’s not your style, and it sure as hell isn’t mine.

Stay fearless, friend, and keep building dope things.