The Royal Reset Experience | Branding, Website & Systems

Former Teacher Turned Wedding Planner Brand & Website Design

Project For : KPT Event Planning

Wedding Planner

Kristin is a Wedding Planner based out of Waco Texas. Kristin is known for going above and beyond for her clients. Kristin has a background in teaching and it shows through her work through her skills & service that she provides for her clients. She certainly has that serving heart and so when she trusted me with this project, I was super honored!

Our goal with KPT Events was to create a new elevated brand that gives current clients and potential clients a sense of comfort knowing that they are getting a premium, knowledgable, and high end experience with a trusted planner who is sure to have their best interest in mind. We wanted to create a brand that is elevated but not unattainable. Our intent is to make luxury accessible and empower people to know that they can have the wedding of their dreams. We also wanted to bring a bit more personality into Kristins brand and showcase the core of the brand.

Our goal with KPT Events was to create a new elevated brand that gives current clients and potential clients a sense of comfort knowing that they are getting a premium, knowledgable, and high end experience with a trusted planner who is sure to have their best interest in mind. We wanted to create a brand that is elevated but not unattainable. Our intent is to make luxury accessible and empower people to know that they can have the wedding of their dreams. We also wanted to bring a bit more personality into Kristins brand and showcase the core of the brand.

Kristin went for our Royal Reset Experience that comes with a from scratch brand & website design as well as a full backend systems & operations package plus a few add ons!

In addition to the fully custom brand & website design she added hand drawn illustrations & gifs, additional Instagram templates, and custom portfolio vs educational blog designs!

Website Developed on : WordPress & Elementor

For the business systems & automations Kristin opted for a full done for you Dubsado setup, a full clickup setup consisting of a full project workflow setup & marketing system, and set up an email list platform on mailerlite!

Oh and in additional to the normal dubsado setup, she added a public rental proposal full of her full inventory that she can quickly send to clients for them to pick & pay for their rentals with ease!

EVERYTHING! The design of it goes seamlessly with my new brand and continues to make the whole process feel more “me”!
Oh where to start. I love the custom illustrations & pattern designs that we created. I also loved the implementation of the clipboard into the brand while staying luxury. And then the custom theming for things like client resources that are noted as the Binder and more!
kpt event planning brand and website design for wedding planner lenya creative | Former Teacher Turned Wedding Planner Brand & Website Design | Lenya Creative

INFLUENCES : Teaching Background & Approachable Luxury

Modern - Elegant - Feminine
kpt event planning portfolio brand and website design | Former Teacher Turned Wedding Planner Brand & Website Design | Lenya Creative

brand design

from scratch brand clarity & brand identity

Our from scratch branding for wedding industry professionals and creatives alike are personality packed & purposefully aligned with your business goals. 

Brand Clarity & Brand Identity at its core is the discovery of how your brand differentiates itself from other people in your industry and how to make that come to life in a cohesive visual way. As a wedding industry professional it’s important more now than ever to make sure that you discover a way to stand out from other vendors and create raving fans eager to book you!

During the custom branding process we take an intentional approach to design as we deep dive into the inner workings of the way you want to show up for your potential clients by discovering more about the core of your business through a detailed brand discovery questionnaire & brand clarity workshop where I will help guide you to unveil your inner badass, Then me and my team will make visual assets to help you showcase your personality through carefully crafted purposeful design.

How we approach brand identity design

Brands with meaning

One of the things that makes Lenya Creative different from most other brand design businesses is that we focus on building brands with meaning. With our from scratch brand design package we prioritize creating a one of a kind design that speaks to your ideal audience and style while also connecting to the personality of the creative (that’s you!) for the most impact for your brand to make it’s mark in the industry! Take a look below at the below brand breakdown to see what meanings we had for this brand.

kpt event planning brands with meaning | Former Teacher Turned Wedding Planner Brand & Website Design | Lenya Creative

custom logos & submarks, hand drawn icons and illustrations

kpt event planning portfolio brand design | Former Teacher Turned Wedding Planner Brand & Website Design | Lenya Creative
giphy | Former Teacher Turned Wedding Planner Brand & Website Design | Lenya Creative
giphy | Former Teacher Turned Wedding Planner Brand & Website Design | Lenya Creative
giphy | Former Teacher Turned Wedding Planner Brand & Website Design | Lenya Creative
giphy | Former Teacher Turned Wedding Planner Brand & Website Design | Lenya Creative

The royal reset experience helped to elevate my client experience and saved me hours of scheduling emails at the beginning of every month! You gave me back the time to focus on what’s important for my clients and get to spend quality time with my crew! I am SO thankful for all you have done for my business and my sanity.

website design

from scratch website design

Something that sets Lenya Creative apart is that we adapt your style. We are able to do this through a strategic website design process giving your website a custom & strategic design. Our from scratch website design for wedding industry professionals and creatives alike is built with your website goals and ideal client in mind. Unlike most website designers we do not use templates for from scratch website design (hence from scratch not custom). 

Together we build you a site structure for your website that is unique to you by infusing personalized and strategic sections and designs that actually do what you want them to do. 

We start the design journey by having a brand clarity workshop where we talk through some of the goals and brand specific content we want to touch on so that your visitors feel that they will find all they need to know and be dying to work with you!

website in action

Hover me

click me

kpt event planning portfolio business operations design | Former Teacher Turned Wedding Planner Brand & Website Design | Lenya Creative

systems & automations

done for you dubsado

Dubsado setup For Wedding professionals

Our Royal Reset Experience comes with our systems & automations services and includes a full done for you dubsado setup. We kick off this portion of the project with a workshop where we work through your entire workflow & system when it comes to client management. We work out kinks & figure out where we can elevate your client experience. Our standard done for you dubsado package comes with custom coded or non coded proposals, entire workflow & automations for up to 3 signature services, custom questionnaires, a canva pricing guide, and so much more.

For Kristen we added on a custom rentals proposal so that she can quickly and easily send this proposal to her clients and they can easily browse through each item in her inventory, add the number of each item they want, submit the proposal and pay the invoice. This is perfect for Kristin to have a central location of reference to see which rental items her clients are wanting & helps automate the process saving her hours of admin work. 

This was such a cool custom dubsado solution because it eliminated the need for additional softwares and instead keeps everything in one place that she’s familiar with!

project management systems

wedding planner project workflow in clickup

If you have ever planned a wedding yourself, or you are also a wedding planner you know that there are tons of action items, checklists, meetings, ect that are involved in making a special day happen! That is why it was important for us to move things from a super chaotic google calendar with tasks, meetings, and personal items to a more contained environment. That is why we built out a custom Clickup build for wedding planning management! We built 3 different templates to keep track of the tasks, meetings, and host presentations for each KPT Event Planning wedding! 

kpt event planning portfolio business done for you dubsado build | Former Teacher Turned Wedding Planner Brand & Website Design | Lenya Creative
Content creative systems

clickup for content marketing

The last thing we set up inside of custom was a custom content marketing space. This contains a workflow for instagram, blogs, portfolio, and a newsletter. Having a content marketing setup ready and available is a great way to streamline & systemize your content creation. It also includes a blogging template & your social media content pillars.

systems & automation design

I’ve been in your shoes, and I’ve seen from my past clients. You don’t have to be overwhelmed in your business.. It’s a myth that busy = successful. That’s why I decided to start offering systems & automations into our studio services! It’s time to get back to doing what your love while at the same time elevating your client experience. Below are are a few different packages/offerings you can chose from when it comes to systems and automation services with Lenya Creative.

Done For You Dubsado/Honeybook Setup

Content Creation Design

Project Management Design

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