Bold and edgy branding for a concert and wedding photographer

Project For : Earth To Madison Photography

Madison Raney of Earth To Madison is a wedding and concert photographer based in Dallas, Texas. Madison loves capturing the quirky, weird, and personalized weddings that showcase the authentic love of each of her couples. She is inspired by the type of edgy and different music she listens to & loves to be creative not only on a wedding day but also by capturing the ambiance of a raving crowd at a concert.

From receptions at concerts, video game themed ceremonies, elopements in Paris, getting hitched in Vegas, and everything in between Madison is your freaking girl. After working with her you will quickly become her friend!

 

Madison came to me for help when she felt like she was no longer feeling aligned with her current brand. Madison had previously invested in a brand & website design, but didn’t feel it accurately showcased her unique personality. She felt the colors, logo, and typography weren’t complementing her style now.

She wanted a brand that she could finally be proud to show potential clients. As soon as we launched, she was purchasing merch with her new brand!

Madison wanted a unique brand design that showcased her style, attracted the unconventional couples, and incorporated some of her love for music.

 

Madison came to me for help when she felt like she was no longer feeling aligned with her current brand. Madison had previously invested in a brand & website design, but didn’t feel it accurately showcased her unique personality. She felt the colors, logo, and typography weren’t complementing her style now.

She wanted a brand that she could finally be proud to show potential clients. As soon as we launched, she was purchasing merch with her new brand!

Madison wanted a unique brand design that showcased her style, attracted the unconventional couples, and incorporated some of her love for music.

 

  • We created a custom logo suite which included a hand drawn icon that is entirely unique to her
  • We worked through creative direction and theming of her brand to help her stand out
  • We created a business card designed as a concert ticket

 

I love EVERYTHING! The emphasis on highlighting the unique aspects of a brand, not just creating something pretty. It really shows that Lenya Creative cares about creating a brand that is a true representation of the business it’s made for.
My favorite part about this project was getting to intertwine some of the brand theming. The personality shines through this brand with the theming of the music industry. The themed verbiage on the menu is great. But my favorite piece has got to be the concert ticket design as the business card. I mean COME ON!!!!
earth to madison edgy brand design for wedding photographer | Bold and edgy branding for a concert and wedding photographer | Lenya Creative

INFLUENCES : music, concerts, tattoos, and unconventional couples

bold - Edgy - Unconventional - Clean
earth to madison showcase portfolio brand design | Bold and edgy branding for a concert and wedding photographer | Lenya Creative

from scratch brand clarity & brand identity

Our from scratch branding for wedding industry professionals and creatives alike are personality packed & purposefully aligned with your business goals. 

Brand Clarity & Brand Identity at its core is the discovery of how your brand differentiates itself from other people in your industry and how to make that come to life in a cohesive visual way. As a wedding industry professional it’s important more now than ever to make sure that you discover a way to stand out from other vendors and create raving fans eager to book you!

During the custom branding process we take an intentional approach to design as we deep dive into the inner workings of the way you want to show up for your potential clients by discovering more about the core of your business through a detailed brand discovery questionnaire & brand clarity workshop where I will help guide you to unveil your inner badass, Then me and my team will make visual assets to help you showcase your personality through carefully crafted purposeful design.

brands with meaning

How we approach brand identity design

One of the things that makes Lenya Creative different from most other brand design businesses is that we focus on building brands with meaning. With our from scratch brand design package we prioritize creating a one of a kind design that speaks to your ideal audience and style while also connecting to the personality of the creative (that’s you!) for the most impact for your brand to make it’s mark in the industry! Take a look below at the below brand breakdown to see what meanings we had for this brand.

Brands with meaning earth to madison Black2 | Bold and edgy branding for a concert and wedding photographer | Lenya Creative
"If you're looking for any kind of branding or website design work done for your business I seriously can't recommend Lenya Creative enough!!"
earth to madison portfolio 3 1 | Bold and edgy branding for a concert and wedding photographer | Lenya Creative
let's talk theming

Fusing the music industry into her photography brand

One of my favorite parts about this project was the theming and connection between wedding photography for unconventional weddings and concerts/music industry. As someone who loves to capture and post both, it was important for Madison to keep these connections. So we decided to mix the two buy highlighting some fun naming conventions of the website menu, creating a business card that looks like a concert ticked, album releases for the portfolio page, and other nods to the music industry sprinkled through her site and the way she shows up on instagram!

"Confidence is the biggest thing I gained since finishing my project with Lenya Creative! I'm actually excited to send people to my website now and excited to double down on my marketing because I feel like I actually have a website and brand that's exactly what I want the world to see! And because of that I've seen a definite increase in inquiries and bookings from ideal clients - exactly what I was hoping to get out of this project! In a matter of a few months I've booked 6 weddings that are EXACTLY what I want to be shooting more of and even booked an elopement in PARIS! The couple said that they couldn't imagine any other photographer being there to capture their elopement abroad and that's solely due to my new badass branding!"

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